We all assume that kids will only accept candy for Halloween, but a survey suggests that isn’t the case. made the entire dental community feel very contemporary.” “We did the last big push at the ADA convention in San Francisco. “We distributed all one million packs of trading cards,” PopCap director of brand marketing Keith Zentner said.
Dentists then share those cards along with a coupon code for a free copy of Plants vs. Zombies trading cards that featured characters from the game as well as cartoon caricatures of dental ailments like plaque and rot. Zombies game in a campaign called “Stop Zombie Mouth.” As part of that promotion, PopCap gave dentists thousands of Plants vs. The casual-game developer used its popular Plants vs. We reported previously about developer PopCap’s work with the American Dental Association to promote oral hygiene.
